She leads and contributes to a broad range client accounts, including The Smith Family, Dooleys Catholic Club, Black Dog Institute, and e-cigarette company Nicoventures. Her expertise includes strategy development, research, and digital communications.
Prior to Wells Haslem, Alexandra worked at Jackson Wells on an array of accounts including the Financial Planning Association, Westpac, Dell, pharmaceuticals firm Boehringer Ingelheim, eyewear provider Luxottica, and GPT.
Alexandra has also undertaken pro bono projects for the Rotary Club of Mosman and The Sydney Peace Foundation, where she was a Board Member.
Alexandra has a thorough understanding of digital and social media and how it can best be utilised for communications and marketing purposes.
Before joining Jackson Wells, Alexandra worked with a consumer public relations consultancy, promoting FMCG companies such as Red Bull and Colgate Palmolive to the media.
She later worked as the Media and Marketing Manager at an extreme sports publishing company, where she undertook traditional public relations work along with events management, community engagement, and marketing responsibilities.
Alexandra holds a Bachelor of Arts (Communications – Public Relations and Organisational Communications, Minor in Politics) from Charles Sturt University in Bathurst.
Alexandra is passionate about human rights and was the National Vice Convenor of the United Nations Association of Australia Young Professionals (and a board member for over two years). She is also a ‘Big Sister’ in the YMCA’s ‘Big Brother Big Sister’ programme for disadvantaged kids.